Write great content with The Copywriting Scorecard for Bloggers

How satisfied are you with your blogging skills?

You already have your share of books and lectures on how to become a problogger. Do you feel overwhelmed by the amount of stuff there is to manage? SEO tips… writing down scannable content… avoiding grammar mistakes… heck, even applying principles of consumer psychology! You may wonder; how am I supposed to remember all this stuff?

What if there were a checklist with all of that built-in, covered for your convenience? I was amazed to discover that precisely such a checklist existed! The main system behind The Copywriting Scorecard for Bloggers is as good as it gets for that purpose.


I already had an excellent book from one of the co-authors (Darren Rowse of Problogger.net fame) and decided to give this a try.

The main system behind The Copywriting Scorecard for Bloggers was something I’ve tried to do it myself; a checklist featuring all tips, principles and rules to keep an eye on while revising my text

Time to tell you something personal

I have an embarrassing secret. See, I am a very, very stubborn perfectionist. I hardly ever manage to sit down and finish my blog entries! There are so many great ideas roaming around my head, struggling to become reality, but I find myself often failing to finish and publish them. I have an entire cemetery filled with incomplete drafts!

I’m always tormented by annoying thoughts. “Am I being too repetitive in this paragraph?”,  “are my headings SEO-friendly?”, etc. If you’re like me, I know the pain.

Well, it’s about time to end this once and for all! With the use of the Copywriting Scorecard for Bloggers I now find myself much more productive and a lot more confident with the quality of my writing.

No, I’m not suggesting that this will cure your writer’s block. But… it will surely help!

OK, so what’s in for me?

Excellent question. In a nutshell: up-to-date accumulated wisdom from professional bloggers on how to write great content distilled in about hundred pages.

For the specifics, here you go:

  • The introductory sections deal with pre-write planning. It has questionnaires that will allow you to stay focused on your posts and helpful tips to avoid writer’s burnout.
  • The “Recommendations” section is the bread and butter of the book – the “scorecard” itself. It’s a checklist composed by 63 topics branched in areas such as “Scannability Recommendations” and “SEO Copy Recommendations”. Each of these will grant you 1 to 3 points if you apply the correctly and they ar all thoroughly commented with examples.
  • The last section, “Grammar Pitfalls” works differently; if you commit any of these mistakes (such as misusing “then” and “than”) you lose between 1 to 3 points. Maximum scoring is a total of 100 points.

Unsure how to copywrite your content yourself? At the Appendix, there is an exhaustive analysis over a blog entry written by problogger Darren Howse himself, point per point!

Summing up: this is good

There is really nothing bad to say about this book. It’s is a good investment, for just $29,99. Purchasing it will grant you discounts to other ebooks from the Problogger.net network. The graphical design is A+, very professional. I only wish more blog entries were analyzed under the system, but as I’ve said, the example given is already very extensive.

Print the scorecard (there’s a 1-page version available inside), keep it always nearby and consult it anytime you want!

Feel that some of your older posts of quality content have been neglected by bad traffic? Apply the scorecard point-by-point and refurbish them until they score 100!

And hey, I find that keeping score of your posts is something fun in itself. Think it as your special treat for a job done right. It is really satisfying – and you deserve it!

Want to save time while writing quality content? So what are you waiting for? Get it now!

Regards, and good luck! Mark.

Have any experiences with the Copywriting Scorecard for Bloggers you’d like to share? Feel free to comment!


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